Many people don’t realize that Meta is the parent company behind some of the apps they use every day—Instagram, WhatsApp, Facebook, and Quest. At its core, Meta is all about connecting you to the world around you.

To bring this vision to life, we partnered with fashion designer KidSuper and NBA athlete Jordan Clarkson to highlight how their friends used Meta’s apps to create an amazing collaboration just in time for Fashion Week.

We also delved into the stories of KidSuper’s favorite collaborators, exploring how his mom, AKA MamaSuper, inspired his journey into fashion. Additionally, we hosted an Instagram Live session where footwear designer Joey Khamis crafted a sneaker in VR, all while receiving tips from the audience and sneaker aficionado Mayor.

Team: Mariano Cassisi, Jenna Livingston, Andy Green, Montell Para, Don Wilhelmi, Jorge Calleja, Tom Markham, Nicole Jenkins, Nicholas Blair—Creative X
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Production, Music, & Design: Pretty Bird, Antfood, Brand New School
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Awards: 2024 AICP Awards—Best in Show, Webby Honoree—Best Original Music Supervision