It started with a simple question: You can pay for minutes as you use them—why can't you do the same for data? Juice on Verizon, the first wireless service where you get all the data you need, but only pay for what you use.

Juice let's people live their lives, put the customer in total control, and reward them in the process. The juice is the fuel for your life.

Role: Brand & Campaign Design, Iconography, Data Visualization, Packaging, and UI

Team: Mike Rigby, Christian Butte, Jennifer Vano, Augustus Cook, Andy Green, R/GA