Open Source is a new concept in the wine world: a collaborative series of four wines made from the same grapes by different winemakers. Open Source is a passion project by four quality wine producers from across New Jersey. It was launched to help them raise the profile of NJ wines and bring energy to the scene.
Open source technology is an incredible metaphor for our concept. And source is a word that's already meaningful in a world of wine where terroir is a huge differentiator and talking point.
Designed the packaging–by using each winery unique topographic map–I created a unified system that creates a cohesive packaging system. I wanted to encourage consumers to make an easy comparison between each product, while feeling premium, clean, simple to reflect an emerging quality wine scene.