Jitsu

AxleHire is a modern day, local delivery service which specializes in last mile delivery. Using a proprietary routing algorithm, they decreased transport costs over 30%, and relay these price breaks to their clients. 

We were to position AxleHire brand and create a new name & visual system. We designed the logo and key touch point needed to effectively express the brand.

Our team was proud to have worked with AxelHire to redesign its word mark and name. We created a modern Identity that sounds agile, quick and quietly powerful.

Why send it, when you can Jitsu it?

Team:
Mike Rigby, Chrisitan Butte, Jennifer Vano

Jitsu
Jitsu_AD
Jitsu_Tape
Paper Tube Packaging Mockup by Anthony Boyd Graphics
Isolated shot of blank old cardboard box on white background
Jitsu_wear
Jitsu_phone
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