Humans Like Us
Human Like Us is a call to all humans out there, “Hey, we have a bar for you!,” not just for bodybuilders, yogis, or supermoms, but for all people. It’s a phrasal name that’s fresh and unexpected.
Human Like Us brings humanity into the category in a new way: this is not a founder’s story, it’s a story we can all be a part of. It’s also extensible to other snacks, it feels like a Masterbrand for simple ingredient protein snacks.
Concepted & designed Humans Like Us brand identity–created the logo, color system, and social and out of home activations for the brand. Illustrations–Illustrated by Gera Frascaroli
Augustus Cook, Gera Franscaroli, Corey Lewis, Andy Green