Humans Like Us

Human Like Us is a call to all humans out there, “Hey, we have a bar for you!,” not just for bodybuilders, yogis, or supermoms, but for all people. It’s a phrasal name that’s fresh and unexpected.

Human Like Us brings humanity into the category in a new way: this is not a founder’s story, it’s a story we can all be a part of. It’s also extensible to other snacks, it feels like a Masterbrand for simple ingredient protein snacks.

Concepted & designed Humans Like Us brand identity–created the logo, color system, and social and out of home activations for the brand. Concept illustrations–Illustrated by Gera Franscaroli

Augustus Cook
Corey Lewis
Andy Green


Selected Work

JuiceBrand Identity

bublyBrand Identity, Packaging

Google CPBrand Identity

JitsuBrand Identity

Human Like UsBrand Identity

KarooWeb Design

FinchBrand Identity

Young LionsCompetition

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