Humans Like Us
Human Like Us is a call to all humans out there, “Hey, we have a bar for you!,” not just for bodybuilders, yogis, or supermoms, but for all people. It’s a phrasal name that’s fresh and unexpected.
Human Like Us brings humanity into the category in a new way: this is not a founder’s story, it’s a story we can all be a part of. It’s also extensible to other snacks, it feels like a Masterbrand for simple ingredient protein snacks.
Concepted & designed Humans Like Us brand identity–created the logo, color system, and social and out of home activations for the brand. Concept illustrations–Illustrated by Gera Franscaroli