Finch by TD
There’s nothing more important than banking with total clarity. Finch is the first bank that changes your relationship with banking for good by helping you make sense of your money. So you can bank, spend, and save clearly—all in one place.
We've on multiple parts of Finch’s brand identity and experience—both of which were largely inspired by the bird the product is named after: everything from using a finch’s beak to visualize key interactions and emphasize important information—to using the twigs of a bird’s nest as a metaphor for quantity, progress, and a building block for messages and icons. In addition to helping craft the brand, we worked alongside developers to bring the UI and prototype to life.
Mike Rigby, Chrisitan Butte, Jennifer Vano, Elliott Burford, Yumi Nakamora