We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset–Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. 

Meet bubly.

A sparkling water brand that’s all about personality.

Had the privilege to work on bubly's brand. bubly is all about personality, so my approach was to create a friendly humanistic sans-logo. From optically adjusting “b” counters and making them less geometric–to adding a tail on the “l” to give it a little kick. Worked and illustrated the first concept smiles that resides behind every can, each smile referenced the flavor/fruit of the beverage. All while working alongside Pepsi's internal design team.

Mike Rigby
Antonio Moton
Jennifer Vano 
Augustus Cook
Corey Lewis
Andy Green


Selected Work

JuiceBrand Identity

bublyBrand Identity, Packaging

Google CPBrand Identity

JitsuBrand Identity

Human Like UsBrand Identity

KarooWeb Design

FinchBrand Identity

Young LionsCompetition

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