bubly

We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset–Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. 

Meet bubly.

A sparkling water brand that’s all about personality.

Had the privilege to work on bubly's brand. bubly is all about personality, so my approach was to create a friendly humanistic sans-logo. From optically adjusting “b” counters and making them less geometric–to adding a tail on the “l” to give it a little kick. Worked and illustrated the first concept smiles that resides behind every can, each smile referenced the flavor/fruit of the beverage. All while working alongside Pepsi's internal design team.

Team:
Mike Rigby
Antonio Moton
Jennifer Vano 
Augustus Cook
Corey Lewis
Andy Green

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bubly_Stacked

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