We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset–Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. 

Meet bubly.

A sparkling water brand that’s all about personality.

bubly is all about personality, so our approach was to create a friendly humanistic sans-logo. I've worked and illustrated the first concept smiles that resides behind every can, each smile referenced the flavor/fruit of the beverage. All while working alongside Pepsi's internal design team.

Mike Rigby, Antonio Moton, Jennifer Vano, Augustus Cook, Corey Lewis, Andy Green

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